I really have no excuse to putting it off until now, but here are my favourite trailers from 2010. This is based solely on the trailers themselves, and not with the context of the film.
1. The Social Network
This is what happens when you combine the perfect song with an impeccably edited selection of the perfect moments from a film. It’s taught, exciting, and racked with emotional fervency. Even after watching it a dozen times, I find myself holding my breath by the end.
It plays out more like an abstract short film than a conventional trailer, but from what I’ve heard, the movie itself is just as unrushed and poetic. It’s full of striking images, and Phoenix provides a lovely backdrop. It’s very Sofia Coppola, and that’s probably why I like it so much.
3. Black Swan
This definitely wins the award for mindfuck trailer of the year. And while it does grab your attention with freaky imagery, it’s the ambiguity that really makes it intriguing. We don’t know what’s real and what’s in Natalie Portman’s head. And we also don’t know why Barbara Hershey is so god damn creepy.
4. 127 Hours
I didn’t care for the teaser, but the first full-length trailer for Danny Boyle’s film conveyed the vivacious spirit that the teaser suggested. James Franco oozed charisma here, the use of Band of Horses “The Funeral” is superb, and I found the whole thing incredibly moving. (I haven’t even seen the movie, but since I’ve cried at the trailer, and at this interview with the real Aron Ralston [even Leno’s douchiness can’t ruin Ralston’s amazing story], I’m guessing I might be a bit of wreck when I finally watch it.)
5. True Grit (Teaser)
The full-length trailer is good, too, but I slightly prefer this more sombre approach to the film, rather than the guns-a-blazing action of the full trailer (though the latter is a better representation of the film). The hymn playing behind the teaser is beautiful, and Roger Deakins’ cinematography truly shines.
Honorable Mention: Blue Valentine
I really like the idea of picking one scene as the constant, and interspersing clips on top of it. That does mean that we don’t get to hear much dialogue, which would have given it all a bit more context (but nonetheless, it gets the point across). Ryan Gosling singing always make me happy, and it’s a very well-edited trailer.